Digital marketing specialist

Drive growth through data-led digital campaigns, optimising acquisition, brand reach, and performance for Gaulbridge

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Job description

Gaulbridge is seeking a data-driven Digital Marketing Specialist to accelerate growth across our global payments and fintech platforms. This role focuses on driving customer acquisition, expanding brand reach, and optimising performance across digital channels while operating within strict regulatory and compliance frameworks.

You will own campaign strategy from planning through execution, using analytics and experimentation to continuously improve results. Working closely with product, compliance, and design teams, you will ensure all marketing activity is both impactful and compliant.

Job responsibilities

Plan, execute, and optimise data-driven digital marketing campaigns across paid, organic, and owned channels

Drive customer acquisition, engagement, and retention while maintaining compliance with financial advertising standards

Manage and optimise performance across channels including Google, Meta, LinkedIn, SEO, and email

Analyse campaign performance using analytics tools and dashboards to inform strategy and budget allocation

Collaborate with product, compliance, and design teams to ensure brand consistency and regulatory alignment

Develop and test funnels, landing pages, and conversion journeys to improve ROI

Oversee content distribution strategies to increase brand visibility and thought leadership

Implement A/B testing and experimentation frameworks to scale successful campaigns

Monitor market trends, competitors, and emerging growth channels within fintech

Report on KPIs, CAC, LTV, and growth metrics to senior leadership

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